Psychology of Marketing

Marketing is really just the psychology of persuasion.

I once had a professor who said that behind every marketing campaign was a psychologist.

The reason, she said, was that marketing is really just the art of persuasion.

And persuasion is something that affects the mind.

And the study of the mind and its processes is psychology.

That’s why marketing really is just psychology, or more specifically, social psychology.

So, to me anyway, if you want to become better at marketing, you have to know a certain level of psychology.

You have to know and understand how people are influenced (and how to influence them).

You also have to know what to do or say to get your community to react and take action.

And finally, you have to get them to feel something with your phrases and stories.

And all this can be achieved by learning basic psychology (and core marketing theories, of course).

Over the next few weeks (maybe months… depending on how much I procrastinate) I will be researching and blogging about the psychology of marketing.

As I learn, I will share all my findings and newfound knowledge with you through my blog posts.