7 Copywriting Rules I Learned From YouTube Videos

If you want to learn how to write copy, here are some tips on copywriting that I learned from watching a bunch of how-to-write videos on YouTube.

I’ve watched a lot of YouTube videos.

Some were productive and some were definitely not.

But one of the productive ones talked about the importance of keeping notes of things that you find educational or valuable or interesting (similar to keeping a commonplace book).

I thought this was interesting because I was constantly forgetting valuable things I heard in videos and had to continually go back to re-watch them and it was a big waste of time.

So, I took the advice and started to write things down. And, over many years of doing this, I have amassed a lot of notes.

And since I found value in them, I think they can be valuable for you too and I want to share some of them with you.

So, for the first edition of this (maybe series), I am going to share my notes on copywriting:

Continue reading “7 Copywriting Rules I Learned From YouTube Videos”

What is Copywriting? And Some Rules to Follow

Copywriting is basically advertisement writing. But some copy suck and some don’t. So what’s the difference?

Copywriting is, essentially, the act of writing advertisements. The goal of it is to create more awareness around a product or a service or an issue. It is also meant to persuade potential customers to take a certain action.

If you’ve read a product review, chances are there was a suggestion or button somewhere on that post that encouraged you to buy the product.

If there was, then that article was a piece of copy.

If you’ve visited a website and the page you were on talked about the company and its services and had customer testimonials, there’s a good chance there’s a button at the bottom of the page that asked you to get in contact with them.

This is a call-to-action. And that page that you were on is another example of a piece of copy. Continue reading “What is Copywriting? And Some Rules to Follow”

5 Grammar Mistakes Every Blogger Must Prevent

When it comes to writing well, grammar is a very important component. Your writing needs to be clear and readable, and grammar is the element that makes your writing just that.

But when you are a new blogger or just starting to get into writing, your grammar may not be as awesome as you would want it to be. Your sentences may be choppy or they may be fragmented. Or you may be using certain words incorrectly.

But since you are just getting back into writing, you probably don’t remember how to fix all the grammar mistakes you made. “Why didn’t I pay more attention in school when I was younger?” you probably say after proofreading your horrendous writing.

That’s the exact thing that happened to me. I recently went into my archives and checked out some of my older articles and, boy, were they hard to read. Aside from the lack of flow of the paragraphs, there were so many grammatical errors.

The mistakes ranged from incorrect word use and spelling to sentence clarity. They were absolutely terrible!

So to help out some of you newbs, here are 5 grammar rules you must know: Continue reading “5 Grammar Mistakes Every Blogger Must Prevent”